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Project Joystick 2007 searched the Australian public to uncover the concept for the next big thing in video games. The idea was developed by BigPond with the aim of fostering Australian talent, supporting the Australian Game industry and aligning with respected industry bodies. In total 1,992 entries were received, split across three categories - Primary, Secondary and Open - with a winner at each level and an overall winner's concept turned into a reality. Sherele Moody from Warrnambool, Victoria, submitted the winning concept - Dung! BigPond in association with Firemint and Mrs Moody turned the concept into a fun game, created for both PC and mobile platforms and launched on 22 May 2008.