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Atari - another year, another loss

Atari - another year, another loss pcps3xbox360wii
Posted 04:56am 27/05/10 by: kreese
5 Comments | 0 Faves
While THQ was launching its THQ Partners division, Atari - possibly the publisher who could most benefit from such a department - was announcing it had once again lost money the financial year just past.

There's a silver lining on this cloud however - not only was the magnitude of the loss less than 10% of the previous financial year's, but the beset company actually managed to turn a profit in the second half of the year. The losses it incurred in the first half however ensured the company once again went into the red.

This time last year, Atari reported revenue of $USD193 million - but managed a loss of close to $USD320 million, a legacy of the company's restructuring efforts.

The last financial year saw less revenue coming in - $USD142 - something Atari attributes to trimming back its catalogue. The numbers tend to bear that out as well - with the company managing a loss of $USD23.9 million - a vast improvement comparitively.

The numbers suggest perhaps Atari did benefit from "the Phil Harrison experiment" - the former PlayStation high flyer tried to radically make over the company's outlook and line-up, only to be pushed out halfway through the company's planned transformation. Harrison recently announced he and partner-in-crime, ex Atari CEO David Gardner - were launching a new venture capital firm focusing on web, mobile and social gaming.

Atari FY2010 results [Atari]
Comments on this Article
Thu 27 May 10, 8:29am
fluffy_the_giant
Posted: Thu 27 May 10, 8:29am

i thought atari went bust.. or maybe i am just hoping here :P

Thu 27 May 10, 11:01am
Davros
Posted: Thu 27 May 10, 11:01am

Why would you be hoping to see Atari go bust?

It would be a very sad day to see a games company with such a rich history fold and die.

Thu 27 May 10, 11:28am
xDM
Posted: Thu 27 May 10, 11:28am

Never heard of them.

Thu 27 May 10, 12:11pm
fluffy_the_giant
Posted: Thu 27 May 10, 12:11pm

history or not.. name the last decent game they had a hand in making...

Thu 27 May 10, 12:22pm
Davros
Posted: Thu 27 May 10, 12:22pm

history or not.. name the last decent game they had a hand in making...


E.T.

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