
Atari - another year, another loss
Atari - another year, another loss
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While THQ was launching its THQ Partners division, Atari - possibly the publisher who could most benefit from such a department - was announcing it had once again lost money the financial year just past.
There's a silver lining on this cloud however - not only was the magnitude of the loss less than 10% of the previous financial year's, but the beset company actually managed to turn a profit in the second half of the year. The losses it incurred in the first half however ensured the company once again went into the red. This time last year, Atari reported revenue of $USD193 million - but managed a loss of close to $USD320 million, a legacy of the company's restructuring efforts. The last financial year saw less revenue coming in - $USD142 - something Atari attributes to trimming back its catalogue. The numbers tend to bear that out as well - with the company managing a loss of $USD23.9 million - a vast improvement comparitively. The numbers suggest perhaps Atari did benefit from "the Phil Harrison experiment" - the former PlayStation high flyer tried to radically make over the company's outlook and line-up, only to be pushed out halfway through the company's planned transformation. Harrison recently announced he and partner-in-crime, ex Atari CEO David Gardner - were launching a new venture capital firm focusing on web, mobile and social gaming. Atari FY2010 results [Atari]
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