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Our own E3 awards

E3 2009
Our own E3 awards
Posted 06:44am 06/06/09 by: kreese
16 Comments | 0 Faves
E3 2009 is over. With over 41,000 punters through the door, it's already apparent that most have regarded the show's return to its larger format as a big success. We're no exception in that regard.

While the next few days will see us continuing to drop in the odd writeup (including for some games you may see featured below), it seems appropriate at this point to list some of the highlights from our perspective from a show that desperately needed to show some vision - and for once delivered.


Biggest game company not showing anything

TIE: Blizzard and Rockstar North. Blizzard's non-participation may be interpreted as a statement of the value it considers E3 to have compared to its own BlizzCon event.

The motive behind Rockstar's disinterest is anyone's guess.


Best game if you're willing to spend <$200

DJ Hero. We're guessing the price point is going to be 120-150ish, maybe $175 at the outside.

As much as some may hate the music game genre, whether due to the argument it bastardises musicians' work/inflicts casual gaming on us, whatever, DJ Hero delivers. We're yet to drop our writeup down on it - but we were sold on what we'd seen of the game already - then the team picked up a Guitar Hero guitar controller and started playing it vs the guy on the decks.


Best game if you are willing to spend $10,000

James Cameron's Avatar. Stereoscopic 3D TV makes all the difference.


Best game if you are willing to spend $40,000 on hardware

Ubisoft's Ruse RTS. Sure, the touchscreen table controller was more meant to demonstrate how cool it could be - but now everyone wants one. One Ubi exec told me the table itself would cost around $37,000 at present.


Best FPS

Modern Warfare 2. Not even close. It didn't help that FPS games seem out of favour.


Team most enthused with their game

A massive compromise here: a three way tie:

The 2K Czech Mafia II team, headed by Denby Grace. They could have talked forever about the game.

Rebellion Software. They've been working on Alien vs Predator in one form or another for longer than many experienced gamers have played.

Ubisoft's Assassin's Creed 2 team. You can tell they're dying to spill more detail on the game, but aren't allowed to. It looks like some of the barbs about AC gameplay may have struck home.


Best press conference

Microsoft. They really nailed theirs. I can't recall any E3 where they have done better.


Biggest surprise

People will argue, but the announcement of Rockstar North's Agent came out of nowhere. Especially it being a Playstation exclusive.


Best tech

You have to say Microsoft's Project Natal. I can totally appreciate some people thinking Sony's vision is more achieveable - however if Microsoft pulls this off they've officially got "next" for console market leadership.


Biggest "hmmm"

Tony Hawk Ride. No shortage of people trying it out... but we just weren't picking up on anyone going crazy for it; at least not yet.


Best trailer

The Last Guardian ("Project Trico"). Stunning.


Longest queues

Punters lining up to play Battlefield 1943 (and get freebie copies of the game).

Halo 3: ODST was drawing a consistent line too.


Tightest security

James Cameron's Avatar. Here's how I got to see it. Ubisoft rep has to argue and cajole with security to speak to someone running the demos (it was conducted in its own room). He then has to convince the person co-ordinating the demonstrations to hand over a access card for a future time. Then when the allotted time comes, you need to present the card and check in your bag, phone, PC - anything electronic. You then run the gauntlet of several large security men. You're given 3D glasses.

When the demo is over, people are released from the room two at a time. You hand your glasses back. You hand in your chit for your belongings. Then they put on the rubber gloves and get serious. Okay, not that last part. But you get the idea.


Press conference that could have ended in tragedy

Ubisoft's. The fire code violating crush of people trying to register for the event (think 200 people crammed into the space of a NRL locker room.) was a sweaty, short-tempered touch of chaos.


The demo everyone wanted to see

Project Natal. As far as I could gather, only one Australian media rep got to get up close and personal with it. The US media were accorded considerably more love.


RPG most likely to make someone a millionaire

Dragon Age: Origins. We don't know how many BioWare execs aren't loaded... but this will help a few more collect a yacht or two.


Comeback king of E3

You have to give it to Sony. They busted their arse this time around. Their motion control plans were achievable yet inspiring. The PSP Go looks hot. God of War III looks supremely violent. About the only criticism we'd have of Sony is they really do seem to have bitten off a whole lot. Nowhere else could you be checking out the amazing looking Uncharted 2, glance over and see an EyeToy based virtual pet (seriously cool tech), wander away and check out Heavy Rain and God of War III alongside that ultra sweet Gran Turismo 5 video.


Game we think we'll play more than we should

Hustle Kings. It's just a 3D pool game. But it looks like it has that certain "something".


World's shortest exclusive

Final Fantasy XIV. Exclusive to PlayStation 3 on the day of the Sony keynote. Oh but there's also a PC version. And a day later Square Enix stated they're considering "all other other options", including "Microsoft consoles". What a terrific exclusive that turned out to be.


Most pleasant trend

Xbox Live Arcade/PlayStation Network games are beginning to make serious inroads into bridging gamers of all experience levels. Joyride, Shadow Complex and ModNation Racers had plenty of people wanting to spend more time on them than the full priced numbers.


Game most likely to make you play a DS

Scribblenauts from Warner Brothers Interactive Entertainment. I kid you not. From the Drawn to Life team, it's essentially a stack of "get from point A to point B" *or* "find the hidden star" (or "Starite" as the game calls them) puzzles. How do you play? You type in a noun for the object or tool you need to circumvent the obstacle.

So if I need to get to a higher level, I may type in "jetpack". The game will drop a jetpack graphic - I drag it onto my avatar and I'm off and flying. And you needn't worry about whether the game will match your vocabulary - it has an internal dictionary of tens of thousands. You will spend more time trying to come up with a noun it doesn't know, I promise.

It's crack in handheld form.


Company who made out like bandits

Konami, courtesy of Kojima Productions. God knows how much cash it took to get Hideo Kojima over the line and onstage announcing Metal Gear Solid Rising for Xbox 360, but it signals nothing but good news for Konami, who just doubled their market for Metal Gear Solid.

Assuming Kojima stays interested, a lucrative future of pingponging platform exclusives awaits. Just ask Rockstar North.
Comments on this Article
Sat 06 Jun 09, 11:26am
jasonxr8
Posted: Sat 06 Jun 09, 11:26am

People will argue, but the announcement of Rockstar North's Agent came out of nowhere. Especially it being a Playstation exclusive.

I was a surprise. Also a surprise that R* were very quiet at E3 as well.

Sat 06 Jun 09, 12:31pm
Xantos
Posted: Sat 06 Jun 09, 12:31pm

Tightest security? BioWare had actual Jedi protecting their The Old Republic demo!

Sat 06 Jun 09, 8:10pm
RapidShifter
Posted: Sat 06 Jun 09, 8:10pm

E3 always is terrible. This year is no exception. The end. Just wrote a better review than kreese. Seriously, all it is is an event to have companies fork out wads of cash (don't tell me I didn't see kreese take a bribe or two) to game reviewers who will say what games will be good so then they get a higher market base, even when the game will be terrible. Good work. Some can be good but you can't judge a game nor should you before it's released and been played, otherwise you get unfair hype, stuff gets overhyped, stuff gets underhyped.

Sun 07 Jun 09, 9:33am
matt30822
Posted: Sun 07 Jun 09, 9:33am

Hmmm... Some conflicting views:

- I would of nailed down Mass Effect 2 as best RPG of show but Dragon Age is also made by bioware as well:P I just saw the demo of it and if that is what it looks like im sold - no more texture pop-ins!

- Lets think where have i seen Sony's control scheme before? Hmm.. i think it was some white console released about 2 years ago? At least microsoft is trying to advance the technology with natal with no controllers. Sony is just a blatant rip off of wii.

- Best Trailer: Would of have to of given it too the Sw: Old Republic Cinematic. Was not expecting anything like that from the MMO even if it is a cinematic intro. Just got me interested in the game :P

- I would have been happier if Kojima brought over MGS4 more over then MGS:R. Maybe thats just me but im really excited for Rising.

- also lastly proberly the reason why BF:1943 was so popular was because the booth was open to the public was it not?

Sun 07 Jun 09, 9:49am
Gordonov
Posted: Sun 07 Jun 09, 9:49am

That Last Guardian Project Trico trailer looked sweet - it's good to see something different instead of the generic FPS / RTS entry.

Sun 07 Jun 09, 9:50am
darkbbq
Posted: Sun 07 Jun 09, 9:50am

All the Bioware love and still no mass effect 2 trailers?

Sun 07 Jun 09, 9:56am
fatal
Posted: Sun 07 Jun 09, 9:56am

Bummed The Old Republic didn't get a mention. That trailer was so bad ass. It's the game I'm hyped for most and I've never played an MMO.

Sun 07 Jun 09, 4:37pm
l3p3r
Posted: Sun 07 Jun 09, 4:37pm

Great list!

But surely Crysis 2 gets the award for most uninteresting and meaningless teaser trailer of all time, ever?

Sun 07 Jun 09, 5:21pm
Nomad121
Posted: Sun 07 Jun 09, 5:21pm

@fatal
Its a MMO don't bother.

@ l3p3r
Its a TEASER trailer what are you expecting?

Sun 07 Jun 09, 5:25pm
RedFusion
Posted: Sun 07 Jun 09, 5:25pm

@fatal
Its a MMO don't bother.

@ l3p3r
Its a TEASER trailer what are you expecting?


http://www.youtube.com/watch?v=PxfjfBeC6tQ&

This is a TEASER trailer and will forever be far better than Crysis' ... "teaser".

Sun 07 Jun 09, 5:49pm
Vandecker
Posted: Sun 07 Jun 09, 5:49pm

Personally I would have picked The starwars or Assassins creed Trailers.

"The Last Guardian" trailer is cute and makes me curious but that's not the point of a trailer, the point of a trailer is to make me, the consumer, want to go out buy the game and play it, right then and there.

Both Starwars and Assassins Creed did that, in spades.

"The Last Guardian" didn't.

Sun 07 Jun 09, 6:39pm
RedFusion
Posted: Sun 07 Jun 09, 6:39pm

Personally I would have picked The starwars or Assassins creed Trailers.

"The Last Guardian" trailer is cute and makes me curious but that's not the point of a trailer, the point of a trailer is to make me, the consumer, want to go out buy the game and play it, right then and there.

Both Starwars and Assassins Creed did that, in spades.

"The Last Guardian" didn't.


I guess we're all different. Star Wars was extremely impressive, but I don't feel like diving into an MMORPG. Assassin's Creed was kinda cool, but then again, so was the first one.

So that leaves The Last Guardian, which I felt was a beautiful trailer, and, because it's so different to ALL the other first-person-role-playing-multiplayer-deathmatch-zombie games out there, it interested me the most.

Sun 07 Jun 09, 9:13pm
Nomad121
Posted: Sun 07 Jun 09, 9:13pm

@RedFusion
They are both teaser trailers, and by that a developer does not have show anything other than the fact the game exists and gameplay vids will be coming soon. Anymore would just be a bonus.
I never mentioned anything about which was better, so I don't know what kind of substance your taking.

Tue 09 Jun 09, 2:46am
kreese
Posted: Tue 09 Jun 09, 2:46am

Seriously, all it is is an event to have companies fork out wads of cash (don't tell me I didn't see kreese take a bribe or two) to game reviewers who will say what games will be good so then they get a higher market base


Do you honestly think this? Any company would be bankrupt long before they worked their way down the food chain to the likes of me.

Media coverage is not the only objective for publishers at a show like E3 - for most it won't even have been the main one. A big priority is seducing retailers to pick up your game(s) in greater volume. Another is sussing out the competition. Why do you think they experimented with dropping the big spectacle aspect the last couple of years?

When it comes to media coverage and special treatment at E3, this is the pecking order in publisher's eyes:

1. The E3 judges. Treated like royalty because having your game have a "best of E3" tag slapped on it is money in the bank. Guys like Keighley @ GameTrailers TV and Crecente @ Kotaku to name but two.

2. People with a national mainstream audience. Lifestyle-focused reporters from big newspapers, TV outlets. These are the kind of people who might go to a show and come home telling people "the Wii is awesome", or "(x) is coming out and it's the next big thing".

3. Tech reporters from the same calibre of outlets as (2) - people who know their stuff but whose audience is split between tech/games interested and idle page turners.

4. Monster global games websites. IGN, GameSpot, Kotaku etc.

Further down the chain there are people like us who talk to experienced gamers. Point being if you're a publisher looking to unduly influence media, there's a lot more efficient ways to do so than E3.

Wed 10 Jun 09, 11:23am
G-Ninja77
Posted: Wed 10 Jun 09, 11:23am

Seriously, all it is is an event to have companies fork out wads of cash (don't tell me I didn't see kreese take a bribe or two) to game reviewers who will say what games will be good so then they get a higher market base
Do you honestly think this? Any company would be bankrupt long before they worked their way down the food chain to the likes of me. Media coverage is not the only objective for publishers at a show like E3 - for most it won't even have been the main one. A big priority is seducing retailers to pick up your game(s) in greater volume. Another is sussing out the competition. Why do you think they experimented with dropping the big spectacle aspect the last couple of years? When it comes to media coverage and special treatment at E3, this is the pecking order in publisher's eyes: 1. The E3 judges. Treated like royalty because having your game have a "best of E3" tag slapped on it is money in the bank. Guys like Keighley @ GameTrailers TV and Crecente @ Kotaku to name but two. 2. People with a national mainstream audience. Lifestyle-focused reporters from big newspapers, TV outlets. These are the kind of people who might go to a show and come home telling people "the Wii is awesome", or "(x) is coming out and it's the next big thing". 3. Tech reporters from the same calibre of outlets as (2) - people who know their stuff but whose audience is split between tech/games interested and idle page turners. 4. Monster global games websites. IGN, GameSpot, Kotaku etc. Further down the chain there are people like us who talk to experienced gamers. Point being if you're a publisher looking to unduly influence media, there's a lot more efficient ways to do so than E3.


LOL at morons who don't understand what a 'trade show' is...

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