Ubidays news - Allen Carr's Easyway to Quit Smoking

The game everyone has been waiting for - Allen Carr's Easyway to Quit Smoking - is finally coming to you thanks to Ubisoft, the French developers revealed at Ubidays 2008.

A press release from the event let those of us who haven't heard of Allen Carr in on the deal. You see,

Published in 50 countries, Allen Carr’s Easyway to Stop Smoking book is an international best seller, and Allen Carr’s Easyway network of clinics spans the globe. Over 10 million smokers worldwide have already turned to Allen Carr’s Easyway books, clinics or DVD in order to stop smoking.

Managing director of Allen Carr’s Easyway to Stop Smoking, Robin Hayley, is pumped about how the game has been coming together. He said,

There was an amazing synergy between Allen Carr’s Easyway team and Ubisoft as we worked on this project. Our experts worked hand in hand with the Ubisoft team to create an entertaining and illuminating game that delivers Allen Carr’s Easyway method in a new, dynamic and highly effective way.

One hitch in the plan - the target audience for the DS is below the legal age for smoking. What do you think about the ever-increasing market in self-help games - Wii Fit, My Health Coach and now this?